They buck the trend. They go against the big conglomerates  who control every second of playing time on almost every station that plays music today. Today's jocks have little control over what they spin, but not this crew.  These are the disc jockeys who uphold the old way of doing things,  when the listener was the boss , playing music on request from their audiences. 
Heading that group  in Philadelphia town  is King  Arthur, who  jams on WNJC AM 1360 every Friday evening  and Saturday afternoon.   He brings to Delaware Valley the sounds of the 50s and  60s, the do-wop and rock and roll,  and a cappella favorites of the 50s and 60s such as "Memory lane", The Emeralds, and Relatives by Appointment. 

He can be heard live  Saturday, December 4th, when he spins his "crown sounds" for St. John Neumann High School's Oldies Night.  That's when their Booster Club  will be raising funds for the school's athletic program.  Tickets are $20 and can be had by calling  the School at 215-389- 4900. 

King Arthur is a crowd pleaser, doing what he does best, entertaining crowds as he spins his "crown sounds" and it's  been  his vocation since the age of 12. 

It's his musical agenda that has kept alive the memory of some of   Philly's famous groups whose music  rocked the scene during the 50s and 60s.   He's thousands upon thousands of records and albums and loyal listeners know when they tune him in on a Friday evening from 6 to 10 or Saturday from 3 p.m. to 6 pm., they'll be hearing the music of  the Four Jays, the Four Dates, the Epics. Al Alberts , Johnny Greco,  Jimmy Testa, the Ernie Spano and the Halos, Angel Marie and host of others. 

So well is  his programming perceived,  he's gotten records like Angel Marie recorded in 1964 on the charts again. 

King Arthur considers his crown sounds to be a "throwback show"…a throwback to the days when the disc jockey took his orders from his listeners.  He was the boss….and King Arthur today is the boss of the independent jocks in Philly town.  His list of sponsors attests to that fact. 

When he's not on radio,  King Arthur is Carlo Alvarez,  who has spent most of his life at the corner of 8th and Lombard Streets.  That's where his family ran a grocery store known as C&J Food Market and which now is the home of Cedrone's Florists, operated by he and his wife of 30 years, Janet Cedrone, now Alvarez. 

A walk into Cedrone's and  the one thing you notice is a complete marriage of music and floral arrangements.  Colorful floral displays grab your attention,   and the pictures on the wall reveal a family musical heritage that makes it easy to understand why Janet and Carlo are twins in a pod. 

When he's at  WNJC, 1360 AM broadcasting,  he's got to know  how  to retrieve every title from his collections of thousands of records.  She's back at the florist shop listening and if indicates he needs a minute to dig out the title,  she  e-mails its location to him from their own  catalogue  which  she has before her. 

Janet's dad was the lead guitarist on the greatest rock single ever to hit the waves: Rock Around the Clock. But that's another story you'll read about in the Record in the near future. 
Carlo is no stranger to the entertainment world.  He was the "Fan Man" on a weekly KYW News' sports skit  representing the fan's viewpoint.  Filmed at his grocery store,  he'd hold up bologna  to make a point or throw hot dogs at the camera. "I was nuts", he admits, one time "smashing a Dallas Cowboy helmet with an ax" and another, doing "a Rocky imitation by   pounding away at frozen turkeys." 

He brings joy and mirth wherever he goes.  He talks music on and off the air, and his conversation flows in rhyme.  That's why he's very much sought after  to DJ parties, weddings, bar mitzvahs and the like, "especially by  those who grew up with the great music of the 50s and 60s ", he adds. 

He's the solace of the baby boomers and Friday evenings and Saturday mornings with him on WJNC is not for the Sinatra , nor   'Bing',   nor Beetle fans.  It's for those still in love with do-wop and street corner harmonies and the real rock of that area. Of all the independent jockeys on the air today,  he's truly  King Arthur of the Crown Sounds. 

To book King Arthur for a gig or to get some more information about his show,  he can be reached by calling 215-629-9858. To place a request on his show, just dial 1-888-705-5464 during air time.