A NEW(BOLD) IDENTITY: How One Taverner Rebranded E. Pt. Breeze

BY LEE STABERT/ Sometimes it starts with a bar. In 2002, John Longacre bought the South Philadelphia Taproom at the corner of 15th & Hicks Streets, envisioning it as a touchstone for an area (East Point Breeze) that had fallen on tough times.  Longacre, whose company LPMG bills its philosophy as “morality-based capitalism,” saw a tremendous amount … Continue reading A NEW(BOLD) IDENTITY: How One Taverner Rebranded E. Pt. Breeze